最早在喜茶門前排起長隊的人們就是為那一杯茶而來，其產(chǎn)品力不言而喻；設計團隊認為終端店面是品牌的最強溝通媒介，于是將空間用作產(chǎn)品體驗的延展就成了順理成章的考慮。設計挖掘品牌溝通點，在空間尺度放大產(chǎn)品體驗。立面上，下翻的天花在一側(cè)構(gòu)成屋檐。
Inspired by the tea brand’s renowned product that blended rich Cheezo and classic Chinese fragrant tea, the store was designed to be a spacial extension of its product experience. Following the shape of the partitions, the curve become part of the eaves on one side of the store facade.
▼店鋪外觀-下翻的天花在一側(cè)構(gòu)成屋檐，shop exterior-the curve become part of the eaves on one side of the store facade
一口芝士茶后，杯沿流下的白色奶蓋及其綿密輕盈的質(zhì)感是這家店的概念靈感來源。抽象化的奶蓋形態(tài)從天花向下延伸，構(gòu)成空間的主要設計元素與記憶點。
The parallel partitions connected to the celling referred to the curves that randomly-formed alongside the cup by the flowing white soft Cheezo cream whenever people take a sip of the Cheezo Tea.
▼抽象化的奶蓋作為空間設計概念，Cheezo cream is the design concept
天花造型向下與吧臺形成呼應，與面向兩側(cè)的定制座椅相結(jié)合，而圓形開孔處理讓人聯(lián)想到奶蓋中的氣泡，增加靈動趣味的感受并增強空間的社交屬性。
Meanwhile, the partitions reached down to meet the bar table and seats, so as to separate the space to provide customers with more private and comfortable staying experience. Small holes were opened in the partitions to remind customers of the frothy texture of Cheezo as well as the friendly characteristics of the brand, and also create an intriguing way of communication between parted spaces and people on the both sides.
▼室內(nèi)空間，interior space
▼天花造型向下與吧臺形成呼應，the partitions reached down to meet the bar table and seats
▼吧臺，bar
▼天花造型細節(jié)，detail of the ceilings
喜茶認為，持續(xù)創(chuàng)新的門店設計能夠幫助品牌探索關(guān)于喝茶這件事的更多可能性，并“讓喝茶成為一種風格和一種生活方式”。白色漸變油漆結(jié)合定制杉木座椅，同樣源于對奶蓋的聯(lián)想。原木材質(zhì)的加入提升舒適度與親和力。
Wooden seats are featured to enhance an organic and relaxing touching point, while the gradient white paint from the bottom indicating the connection with the Cheezo Tea.
▼讓喝茶成為一種風格和一種生活方式，let drinking tea become a style and a way of life
▼白色漸變油漆結(jié)合定制杉木座椅，源于對奶蓋的聯(lián)想，the gradient white paint from the bottom on the wooden seats indicating the connection with the Cheezo Tea
▼木質(zhì)座椅細節(jié)，detail of the wood seats
▼原木材質(zhì)的加入提升舒適度與親和力，the wood material adds comfort and intimacy into the space
白色漸變玻璃，創(chuàng)造帶來“靈感”的想象空間。
The translucent glass is also applied in a gradient way, providing customers with a cozy yet inspiring atmosphere.
▼白色漸變玻璃，the translucent glass is also applied in a gradient way
位于商場室內(nèi)的外擺區(qū)域選擇金屬與洞石的材質(zhì)搭配和階梯狀的座位形式，整體更為輕松、更具活力，呈現(xiàn)開放和歡迎的狀態(tài)。立品團隊為喜茶不同店面設計的系列裝置始終圍繞“禪意”中的“時間”概念，從表盤到鐘擺，試圖在日常物件與非日常感受之間，以豐富的感官體驗激發(fā)靈感。
As opposed to the pure internal space, the outer entrance area facing the shopping mall is designed to be more vivid with metal and stone and seats on steps.It also features a slowly swinging installation on the store facade that enjoys the form of an abstract clock pendulum, indicating the peaceful ZEN time in the tea-drinking culture. The installation acts as a visual focus and makes an interesting interpretation of the brand’s philosophy.
▼位于商場室內(nèi)的外擺區(qū)域選擇金屬與洞石的材質(zhì)搭配和階梯狀的座位形式，the outer entrance area facing the shopping mall is designed to be more vivid with metal and stone and seats on steps
