Carin Jora卡琳喬拉和融潤的聯(lián)手，在2700平米的建筑空間中延續(xù)奢侈品“藝術(shù)館”為設(shè)計(jì)原點(diǎn)和視覺表達(dá)，通過產(chǎn)品自身的特性，在空間上融入當(dāng)代文化的藝術(shù)，讓光影，色彩，功能等成為展廳的設(shè)計(jì)主題。
Carin Jora and Ronrun have joined forces to continue the luxury "art gallery" as the design origin and visual expression in the 2,700-square-meter building space. Through the characteristics of the product itself, it integrates the art of contemporary culture in the space, allowing light and shadow, Color, function, etc. become the design theme of the exhibition hall.
設(shè)計(jì)的開端，始于要通過空間來表達(dá)一家公司的視野。作為公司展廳兼辦公空間，項(xiàng)目設(shè)計(jì)的難度在于如何展示，當(dāng)人走進(jìn)這個(gè)空間感受到什么，通過每個(gè)空間不同的設(shè)計(jì)旋律，創(chuàng)造多種可能的體驗(yàn)。Carin Jora卡琳喬拉專注品質(zhì)、苛求細(xì)節(jié)在本次總部展廳的設(shè)計(jì)合作上選擇與國際多個(gè)頂級(jí)品牌指定合作商的融潤來進(jìn)行整體呈現(xiàn)。
The beginning of design begins with expressing a company's vision through space. As a company exhibition hall and office space, the difficulty of project design lies in how to display, what people feel when they walk into this space, and create a variety of possible experiences through the different design melodies of each space. Carin Jora focused on quality and demanded details. In the design cooperation of the exhibition hall of the headquarters, she chose Ronrun, a designated partner of many top international brands, for the overall presentation.
融潤超級(jí)定制 X
Carin Jora卡琳喬拉
項(xiàng)目名稱：Carin Jora卡琳喬拉展廳辦公室項(xiàng)目
項(xiàng)目內(nèi)容：卡琳喬拉展廳設(shè)計(jì)、辦公室設(shè)計(jì)、室內(nèi)設(shè)計(jì)
項(xiàng)目面積：2700平米
項(xiàng)目地點(diǎn)：廣州·花都
項(xiàng)目時(shí)間：2022年
設(shè)計(jì)方：融潤設(shè)計(jì)
Project Name: Carin Jora Showroom Office Project
Project content: Carin Jora showroom design, office design, interior design
Project area: 2700 square meters
Project location: Guangzhou·Huadu
Project time: 2022
Designer: Ronrun Design
△項(xiàng)目平面圖
本次項(xiàng)目融潤設(shè)計(jì)團(tuán)隊(duì)主要圍繞Carin Jora卡琳喬拉獨(dú)特的風(fēng)格故事 —— 以“簡約不等于簡單”的設(shè)計(jì)語言與精致的元素共存于同一空間中，既鏈向一種更普適于現(xiàn)代審美的風(fēng)格性格，也回應(yīng)著Carin Jora卡琳喬拉的品牌內(nèi)核質(zhì)感。
The Ronrun design team of this project mainly revolves around the unique style story of Carin Jora—the design language of "simplicity does not mean simplicity" coexists with exquisite elements in the same space, which not only links to a more common modern style The aesthetic style character also responds to the core texture of the brand of Carin Jora.
△設(shè)計(jì)效果圖
品牌前廳
Brand Front Office
△設(shè)計(jì)效果圖
△現(xiàn)場實(shí)拍
對(duì)空間和產(chǎn)品的體驗(yàn)接觸，從展廳前臺(tái)區(qū)域即開始；利用展廳入場區(qū)域，我們打造出一個(gè)簡潔大氣又有設(shè)計(jì)特色的接待區(qū)域。深灰色系巖板結(jié)構(gòu)的前臺(tái)，背景墻以鏤空花瓣透出的光共同營造出一份雅致且簡潔、柔和且利落的空間區(qū)域，大圓形的吊燈裝飾呼應(yīng)著Carin Jora卡琳喬拉的品牌調(diào)性。
Experience contact with space and products starts from the front desk area of the exhibition hall. Using the entrance area of the exhibition hall, we created a simple and elegant reception area. The front desk with dark gray rock slab structure and the background wall create an elegant, simple, soft and neat space area with the light from the hollow petals on the background wall. The large round chandelier decoration echoes the brand tone of Carin Jora sex.
展廳外立面
Outer facade
△現(xiàn)場實(shí)拍
展廳外立面以橫縱細(xì)紋形成的簡潔幾何陣列圖形與夾絲玻璃等特殊工藝融入外立面；門框采用玫瑰金屬的材質(zhì)，簡單的線條構(gòu)成華麗的圖形，玫瑰金屬與夾絲玻璃工藝，在燈光的加持下營造出聚焦而豐富的視覺層次。
The facade of the exhibition hall is integrated into the facade with a simple geometric array pattern formed by horizontal and vertical fine lines and special techniques such as wired glass; the door frame is made of rose metal, and the simple lines form a gorgeous figure. Rose metal and wired glass technology, With the blessing of lighting, a focused and rich visual hierarchy is created.
△現(xiàn)場實(shí)拍
Carin Jora卡琳喬拉標(biāo)識(shí)以中英文組合的形式出現(xiàn)在門頭頂部，作為品牌特定視覺符號(hào)而存在。整體上更為輕盈與通透，進(jìn)一步弱化了內(nèi)外空間的邊界感。
The Carin Jora logo appears on the top of the door in the form of a combination of Chinese and English, and exists as a brand-specific visual symbol. On the whole, it is lighter and more transparent, further weakening the sense of boundary between internal and external spaces.
展廳空間
Showroom space
△設(shè)計(jì)效果圖
展廳空間設(shè)計(jì)采用高貴典雅的米白色作為主色調(diào)，同時(shí)在軟裝上采用品牌棕色和高級(jí)黑做點(diǎn)綴，提取品牌內(nèi)在屬性的色彩與材質(zhì)，讓空間的視覺基調(diào)有了合宜而富有韻律的載體，使空間回歸品牌本源。
The space design of the exhibition hall adopts noble and elegant off-white as the main color, and at the same time, the soft decoration is embellished with brand brown and high-grade black to extract the color and material of the brand's intrinsic attributes, so that the visual tone of the space has an appropriate and rhythmic carrier. Bring the space back to the origin of the brand.
△現(xiàn)場實(shí)拍
展廳里面植入更具體的展柜工藝工法體系及品牌實(shí)力展示，讓整體空間更具專業(yè)感和區(qū)域?qū)傩裕徽构褚元?dú)特的材質(zhì)質(zhì)感和藝術(shù)品味，由外到內(nèi)不斷深入，調(diào)動(dòng)情緒，從而更好地欣賞商品，傳遞生動(dòng)的感知。
In the exhibition hall, a more specific showcase technology system and brand strength display are implanted to make the overall space more professional and regional; With unique material texture and artistic taste, the showcase goes deeper from the outside to the inside to mobilize emotions, so as to better appreciate the products and convey vivid perceptions.
△現(xiàn)場實(shí)拍
展廳陳列的每一個(gè)展柜，擺放的每一張椅子，每一個(gè)細(xì)節(jié)都極致考究，充滿了美學(xué)和藝術(shù)的同時(shí)，讓顧客的需求都能夠被設(shè)計(jì)用心地呵護(hù)到。更趨整潔及陣列式的產(chǎn)品展示，優(yōu)化著客戶的選購體驗(yàn)。
Every showcase displayed in the exhibition hall, every chair placed, and every detail are extremely exquisite, full of aesthetics and art, and at the same time, the needs of customers can be carefully cared for by the design. The more tidy and arrayed product display optimizes the customer's shopping experience.
△現(xiàn)場實(shí)拍
“顏值”與“感性”之外，連接消費(fèi)者對(duì)于購買選購的功能需求 ，在消費(fèi)者逛店進(jìn)程中明確傳遞出奢侈品的核心價(jià)值的感知。
In addition to "appearance" and "sensibility", it connects consumers' functional needs for purchasing and purchasing, and clearly conveys the perception of the core value of luxury goods in the process of shopping for consumers.
△設(shè)計(jì)效果圖
△現(xiàn)場實(shí)拍
通往其他區(qū)域的走道巧妙置入櫥窗景觀，讓整個(gè)空間的展陳氛圍不失柔和、自然屬性；簡約格柵，通過空間陳列設(shè)計(jì)，承載著產(chǎn)品的故事與細(xì)膩的人文關(guān)懷。
The aisles leading to other areas are subtly placed in the window view, so that the display atmosphere of the whole space is soft and natural;The simple grille, through the space display design, carries the story of the product and delicate humanistic care.
△現(xiàn)場實(shí)拍
我們深信，品牌與產(chǎn)品最本質(zhì)內(nèi)核的價(jià)值，有著持續(xù)新生的力量。客戶的體驗(yàn)，產(chǎn)品與場景缺一不可，本項(xiàng)目的空間設(shè)計(jì)即圍繞奢侈品“藝術(shù)館”而展開。簡約而不簡單的設(shè)計(jì)語言，滿足消費(fèi)者審美的“奢侈品”消費(fèi)場景，無論是空間中的產(chǎn)品場景或者功能區(qū)域，都能感知到被精心雕琢的設(shè)計(jì)美感。
We firmly believe that the most essential core value of brands and products has the power of continuous regeneration. Customer experience, products and scenes are indispensable. The space design of this project revolves around the luxury "art gallery". The simple but not simple design language meets the "luxury" consumption scene of consumers' aesthetics. Whether it is a product scene or a functional area in the space, you can feel the beauty of the design that has been carefully crafted.
注：以上為展廳空間分享，其他空間敬請(qǐng)期待！
